Social Church – Tip of the Week – Google Photos

Social Church – Tip of the Week – Google Photos


– Hey, Ryan Wakefield, here, and this is your social media tip of the week. And this one can be a
game-changer for your church. I absolutely love what
we’re talking about today. And if you’ve been around me any time, you know I love photography. I think photography for a church can be a secret weapon
for all that you do. It’ll make your website,
email, social media, you name it, photography makes it better. I’m telling you, it can
be huge for your church. And in fact, if you go to
churchmarketinguniversity.com, you scroll down, photography
is one of the modules we have on there where you
can get a free preview. Check it out, some of the
coaching that we have, that can walk you through
why it’s so important, and how it can be used to
reach people in your community. But, today, I’m going to
be talking about a tool that can help your
church with photography. And, social media. Because the two are linked. More and more, the generations, especially the Millennial generation, is a visual generation. And social media is a visual platform. And so if you can have
access to great photography and great video at your fingertips, it will make your social
media that much better, and expand your reach on social media. So, let’s look at three reasons why I love Google Photos. I mean, there’s more than three, but today I’m just going to talk to you about three. And then, I’m going to give you one tip on how I recommend you
set it up for your church. And so, you’re going to need
a Gmail account to do this, When we started the church, we started with [email protected] It’s one of the very first things we did, to set up a Google Voice,
and some other things that Google allows you to do for free. We’ve since transitioned
over to the official, you know, [email protected] But we still have that Gmail account, and that’s what we use for Google Photos. So you can do something similar, you’re just going to need to sign in, and then go to Google Photos,
you can get it set up. But here’s the very first
reason why I love Google Photos, is because it will back up all of your church’s photography
and video for free. Let me say that again. It will back up all your
photos and video for free. Now, if you’re shooting in raw, or you’re shooting in
4K on the video side, it’s going to compress those. And, yes, it will add a little
bit of compression to ’em. But, the peace of mind that comes with… By knowing that, I at
least have another back up. Because you may be
backing up on hard drive, or other computer, or other,
a system that you have. But knowing that I’ve
got, man, Google Photos is also backing up everything, as well, it just gives you a peace of mind that man, rather, if a hard drive fails, if a computer fails,
if our church gets hit by a fire, or a tornado,
something catastrophic, a flood happens, you know, man, this, our media, will be backed up,
and it will do it for free. That’s absolutely incredible. The second reason why I love Google photos is that it’s searchable. What Google does, across
the World Wide Web, with all the images in the world, when you just type in, whatever it is that you’re wanting to find,
and it finds it immediately? It will do that with your
image library, as well. Now, this, you have to
be logged in to see this, so it’s not making your church photos searchable for everybody else. It’s making them searchable for you, under your email account. So, when you log in to Google Photos, you can just start typing… Let’s say you want to
do a promo about coffee on social media. So, you can type in, cup or coffee cup. And, voila! It has gone through all of your photos, and pulled up any photos
that have a coffee cup. And now you immediately have access, man, to go put a great image
over on social media, and talk about, hey,
free coffee, free mochas, whatever it is you’re doing. All of those become searchable, and instantly at your fingertips. Anything that it’s thinking
that it’s got a cup. Look at there, look at Chris Myers with his coffee, cup, there. So, that is so powerful. So, whatever it is, you could… Type in Christmas. It’s going to go through,
again, your photos, and your video, and find
anything that it thinks is tied to Christmas. Now, you can see what you have access to, you can see photos and
videos that you could post, things that you posted in the past. I mean, it just gives you so much, right at your fingertips. You want to talk about water baptism, it’s going to pull up,
again, you need a photo to promote water baptism,
man, here’s a great photo. You say, “Well, Ryan, I need that photo, “but that’s got a little
bit of compression. “That’s fine for Facebook, what if I want “to print that out and
put that on the wall?” Well, great thing. Have you ever had a… You know, it’s not in the right place, or you just can’t find it? Well, now you go here, and
here’s the name of your file. And now you just copy
that, go to your hard drive where you think that full
quality file might be, and now you can search based on that name, based on the date it was created. It’s going to have all that information. The geo-tagging
information, a lot of times. It has all that in the
photos, which can become huge if you’re trying to find
something in your archives. Now, let me just say this. The Google photos isn’t going
to replace your archive. You’re still going to want
to have your photo archive, with your different folders, and be able to find the full quality images in there. This just gives you a way
where it’s at your fingertips to be able to search it right away. Now, it’s going to do some other fun stuff we don’t even have time to talk
about, like create image… Animations. It’s going to create, where it looks based on locations or places. There’s so many fun things
that we don’t even have time to talk about. Let me just show you,
for example, animations. It does all that, and creates different, fun animations you could
use on social media. If you’re looking based
on places or things, there’s so many things it can do. But the ability to search
that right away is huge. And then, the third thing
that I think is huge, is the facial recognition. So, it’s going to basically… You tag it, who that… Who’s in the person. You tag one photo, and you say, hey, this is Scott Obrinsky,
or Katelyn Wakefield, or Patrick Mankin. What’s up, Patrick? Hopefully you’re watching. And, you say… You tag one photo, and
then what Google does, is it takes all the photos that it thinks is Katelyn Wakefield,
and starts putting ’em into that album. Now, again, you have
all of this, right here, all the photos that have Katelyn in it at Summit Park Church are
all right in this album. So, there’s so many things
you can do with this. Say, you need a worship shot. So, you know, man, our worship pastor. Here he is, we’re going
to have a lot of shots, immediately, of worship. You need a… Your kids’ pastor is transitioning, and you want to make a
little highlight video. Well, you can pull up their folder, pick the best, and… Or you could say, “hey,
thanks for one great year of service” to your kids’ pastor, and there’s a highlight of
some of the best folders. You need a preaching shot
for a social media recap that you’re doing. You click on your lead pastor,
and there’s all the photos of your lead pastor, right there. I mean, there’s so many things… I can’t even, can’t even
explain to you how may options that this creates, and
the power that this puts at your church’s fingertips on all that. Backing it up, searchable
by topic, by thing, and searchable by people,
and facial recognition. It’s just huge, and it’s
doing all that work for you behind the scenes. Now, let me just give you
one tip, one recommendation on how to set this up. Here’s what not to do. Don’t go and have your, all of
your volunteer photographers, and team, figure out how
to set this up individually on your computer. Here’s what I’d recommend. When you set this up,
it’s going to ask you the folders that you want to back up. So you’re going to go through and click any of the folders, whether
it’s on your main computer or your hard drive, that have the bulk of your church’s photography
and video on them, and say, hey Google
Photos, back up all these. Then I recommend setting
up a Dropbox folder, or Google Drive folder,
or something similar, where all your
photographers and volunteers put all their content into one archive that has all the folders
that we talked about at the beginning of the video, and then you tell Google Photos to back up that one folder. So all they have to worry about is putting their best photos and video in that folder system
that you already have. And then, behind the scenes, Google Photos is going to say, okay,
anything that hits this folder that everybody’s feeding
into, it’s backing up. Does that make sense? So, your volunteers, other
team members, other staff, don’t even have to worry about setting up. They don’t even have to
know this is going on. They just… You just tell it, anything
that hits this Dropbox account, back it up. And now, you have the peace of mind that everything is backed
up, again, in the cloud, and then you also know,
man, anybody that you need to give access to this to
instantly search these things, for all the reasons we talked about, you now have access to
give them when you need it. So, I’m telling you, I am huge… A huge fan of Google photos. I would say, go ahead, make the leap, get it going for your church. It can be a powerful tool in helping you reach more people on
social media, your website, email, every other tool
we’ve talked about. Alright, guys, that’s been this week’s social media tip of the week. Hopefully you have a chance to go over, check out that free module on photography, let me know what you
think, either about that, photography in general,
or, if you have questions about Google Photos, I’m
going to be the first to tell you, I don’t
know everything about it, but I’d be able to point
you in the right direction. Leave those in the comments below. And we’ll see you guys
back next week, God bless.

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