Product Photography Tutorial: How to Take Beautiful Pics for Your Online Store (SIMPLE!)

Product Photography Tutorial: How to Take Beautiful Pics for Your Online Store (SIMPLE!)


Hey everyone, it’s Jessica with Oberlo,
and today I’m going to share 12 killer product photography tips to help you grow your dropshipping
business. And stick around, because I’m also going
to tell you about 4 awesome online services that you can use to massively improve your
images. Let’s get started! Product Photography Tip 1: Choose The Right
Camera Do you need an expensive DSLR to take great
quality pictures? Simply? No. But it helps. Today, you can get away with using a high-quality
smartphone camera. If you’re just starting out, or you’re
only selling a few products, this might be a good option for now. But if you’re willing to put the time and
effort into learning product photography, it might be worth investing in a DSLR camera. Yes, quality cameras are expensive, and the
learning curve is steep. But, you can change the settings and lenses
depending on your needs. Even at factory settings, the high resolution
of a DSLR camera will allow you to show the details of your products. Product Photography Tip 2: Take Two Types
of Product Photos The first type of product photo you’ll need
is a lifestyle photo. These photos show your product being used
in its intended environment. If you can use models that look like your
target audience, even better. For example, here’s a photo of a jacket
from Ball and Buck in a lifestyle shot. The second type of product photo you need
is one with a white background. Here’s the same product from Ball and Buck,
but with a white background: This image is great because it’s simple,
so it lets customers see the product’s details. You can never have too many photos like this,
as long as they all showcase your product from different angles. Product Photography Tip 3: Create an Infinity
Curve So how do you create that perfect white background
at home? You’ll need what’s called an infinity
curve background. To create an infinity curve background, take
a large piece of white paper or card, and bend it to create a curve, like in this photo
from Sky Garden. If you have larger products, you can use a
white bed sheet to create the same effect. Product Photography Tip 4: Choose a Great
Background for Your Lifestyle Photos A well-chosen background can do wonders to
enhance the appearance of your products. When shooting lifestyle photos, make sure
to choose a background that’s consistent with your brand. In this image, rugged menswear company Taylor
Stitch showcases their leather jacket in a suitably industrial-looking setting. If you sell smaller products, you might want
to include photos of your products on different surfaces, like a wooden table or marble countertops. Watch Outfitters has done that here. Feel free to experiment, to find out what
works best for your brand. Product Photography Tip 5: Take Photos of
Every Color and Variable. Don’t just tell visitors that your product
is available in other colors — show them! Remember, customers want to see the product
before they buy it. Bump does a great job of this on their site. Bottom-line? Make sure every unique product has its own
set of images. Product Photography Tip 6: Use Natural Lighting
Unless you can afford professional lighting equipment, and you’re willing to learn how
to use it effectively, it’s best to start by using natural light. Why? Because natural light is soft, providing you
keep your product out of direct sunlight. Unlike hard light, soft lighting is diffused,
and doesn’t create harsh shadows. This is nearly always better for product photography. Also, avoid using more than one type of light
in an image. For example, you don’t want to mix natural
light with artificial light from a lamp. Product Photography Tip 7: Use a Tripod
You need to keep your camera steady when taking photos, because even the slightest movement
can cause a blur. That blur might not be obvious at first, but
the closer you get to an object, the more obvious the blur will become. Not good–You need your images to be as sharp
and clear as possible. Fortunately, even an inexpensive tripod can
make a huge difference in the quality of your photos. If that’s not an option, however, try leaning
your camera against a sturdy object to minimize movement. Product Photography Tip 8: Be Consistent
When taking many photographs of different products, it can be hard to keep variables
like background and lighting consistent. But consistency is the key to creating a striking
brand. Notice how in this example from Triangl, all
product photos have been taken the same way. The positioning, lighting, and backgrounds
are all consistent. The result is powerful, and looks extremely
professional. Product Photography Tip 9: Provide a Sense
of Scale This tip is important if you sell particularly
large or small products, like kayaks or jewelry. Why? Because customers want to be able to visualize
the actual size of something before they buy. And, if they misunderstand the product dimensions,
they might end up returning the product. So, include common objects in your images
to provide a sense of scale. Hem does that with their sofa here–the floor
lamp and side table help customers get a sense for how big the sofa actually is. Product Photography Tip 10: Don’t Delete
Photos as You Take Them Images can look very different on your camera
display and your computer screen. So, if you make quick judgements and delete
photos on your phone or camera, you might end up losing the one perfect image of your
product. It’s best to be patient. Wait until you download your photos onto your
computer, get a coffee, and take your time deciding on the best shots. Product Photography Tip 11: Avoid using product
filters. Image filters are everywhere these days. But, it’s best to avoid using them on your
product photos. Why? Because customers want to see an accurate
depiction of your product, so they can make an informed decision to buy it. Sure, your product images might look awesome
with a stylized filter. But it might make your customers think twice
before buying. So, stick to taking natural photos of your
products. Product Photography Tip 12: Don’t Neglect
Editing Taking a fantastic product photo is only half
the job. The other half? Photo editing. Simple editing techniques like cropping and
color correction can make a world of difference. You also need to make sure that white backgrounds
are perfectly white, and that your images are the same size. To do this, use an editing program like Photoshop,
or a free online alternative like BeFunky.com. Ok, that brings us to the end of our product
photography tips! But don’t go anywhere just yet. Because here are… 4 Awesome Product Photography Services You
Can Use to Improve Your Images First up? Photo Resize
This nifty Shopify App resizes your product photos to make them into the standard ecommerce
square shape. This gives your store a consistent, professional
look. It’s particularly great for new store owners,
as your first 400 images are totally free. Number 2 is Retail Ready Photos
This awesome service removes the background on your product images, so you can create
crisp, clean, professional-looking photos. Simply upload photos to the app within your
Shopify store, and you’ll receive professional edits within 24 hours. Your first five images are free, and then
pricing starts at $1.60 per image. Third on Our List is Loox
This app allows customers to add their own photos to their product reviews. This is a great way to include social proof
on your product pages. As well, shoppers can see your products in
a natural setting. Here’s how Cole and Cuddle are using Loox
to boost their sales. And, you never know, a customer might upload
an incredible looking photo that you can ask to use in future promotions. Loox is free for 14 days, and then starts
at $9.99 a month. And, last on our list is Arqspin. This is a 360 spin product photography tool. With it, customers will be able to see your
product from all angles. Customers can even move products around to
see the details they’re most interested in. Arqspin starts at $19.95 a month, so I’d
only recommend it for established dropshipping stores. OK, that’s all for today! But before you go, do you have any questions
about product photography? Let me know in the comments below, and I’ll
reply with my thoughts! Thanks for watching, and if you liked this
video, be sure to hit the subscribe button and turn on the notification bell for more
help and advice on growing your ecommerce business. And until next time, learn often, market better
and sell more.

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