All right we’re driving to the city today. Look mom…. no hands! This is my first series of ten videos… this is gonna be like your marketing course… as a photographer, really as a small business owner… even if you’re not an actual photographer… you’re a creative of any kind… this next ten weeks that I’m doing for you… buckle down, you were gonna learn some stuff… let me tell you… leave your butt’s at the door, and I don’t mean it your derriere, I mean your rebuttals…. your job is not to search for what you can’t do, your job is to find what you can do. I need you in the comments of these videos to tell me what you’re doing, what’s working for you, and tell me when it’s not working for you… because I’m gonna read these comments, get in there with you, and give you other suggestions when things that I’ve said aren’t working for you. So we’re gonna do this together let’s go… So five wedding rules that you probably don’t know about… Number 1 – Know when to shut up.. I’ve had a lot of assistants or second shooters… they just didn’t know when to shut up, and it became awkward… because they just kept talking, and everything was like ooohh and ahhhh and it’s beautiful… and oh my gosh…. it’s like read the room… don’t suggest photo ideas… lighting poses anything like that to the main photographer while you are in front of a client… all right the second wedding rule can help you whenever you’re working with other human beings… you have to understand their style… now for me it’s all about weddings… so my goal is to understand their relationship style and I only figure this out because I wildly failed at it once… I was shooting an engagement session and the whole engagement session they were like kind of stiff… I wasn’t really getting to them… and then the last 10 minutes naturally of the engagement session it’s like I finally found them, and finally found who they were, and I turn to my assistant afterward I said you know what Shane… that was my fault, and it was it was my fault, I realized I didn’t take the time to get to know them ahead of time, and don’t like get me wrong here I am NOT to have 16 dinners with my couples before I shoot their wedding… and I know a lot of photographers are like that… and that’s great, but there are ways that you can get to know your clients very simply. I send them a five question survey… that’s a week or two before shoot… I say what’s your typical date night look like? Tell me something that you like about your spouse or your significant other, what side of your relationship do you want to capture… Since then I am so much better at pulling emotion, and pulling the right kind of relationship style out of my clients. As photographers you know we have a style and sometimes we perceive our clients as being one thing, or the other… but it’s no good.. if your couple is fun and quirky and you’re trying to get them in like romantic poses, I don’t care how good at posing you are, if they are naturally more of a fun-loving wild couple, and you’re trying to get them in these like you know sensual moments together.. it’s just not gonna look natural. It might even look natural… but then when they look at the photos later they’re gonna look at them and not connect to them… because that’s not them, it’s not their relationship style. That is a huge rule for me. You have to know your couples style, Rule number 3…. repeatedly ask your clients what they want… this is huge! And the reason I know about this… I’m going to tell you story number two.. is a recent wedding that I photographed, and I just failed miserably at getting a specific photo that the bride wanted… now granted… I didn’t know she wanted it and I did a similar photo… but with a different pose variation, it just wasn’t what she wanted, and you know what ultimately that kind of thing could have been avoided… if you know obviously … 1….she would’ve told me what she wanted but 2. if I had just kept asking.. ‘Hey is there anything else you want?’ Is there a specific type of pose… even on the job, I sent all those questionnaire… a special shot request list, but communicating during the shoot and continued asking will save you a ton of aggravation.. and guilt, and sleepless nights over the fact that I can’t create this shot that this poor bride just wants so badly. Tell me in the comments… I want to know if you have ever missed a shot on a job… and tell me what it was… tell me how you rectified the situation with your client… With weddings I can’t rectify it by shooting it again… but I’m trying to rectify it by you know going above beyond, just anything they can do to make up for it, and really the last I left it was… you know what can I do like tell me what I could do… but you guys tell me in the comments, I want to know if you’ve ever missed a shot on the shoot and how you rectified that situation… all right… number 4 and don’t shoot the messenger… you need to dress better on jobs… I’m not saying every job depending on what type of photography you’re doing you know you need to be comfortable… you need to be in durable gear, but if you’re shooting events, weddings, you need to step up how you look.. I hated this when I first started, I was like no, but this is not my brand, my brand is like bright colorful… Why are you making me wear all black at these weddings.. and I actually got in fights with maitre d’s at wedding halls in front of the mother of the bride’s, about what I was wearing… embarrassing… you know what, just dress nicer alright.. and I know it can be hard, especially for us ladies, with you know the types of shoes that we wear, and things like that but just dress a step ahead, because think about this… every other person at that event is a potential client, so when you are shooting an event it’s like a first interview with a potential client… it’s like a consultation, it’s the first time they’ve seen you work, they may have an event coming up, so dress more appropriately… Dressed 50% better than you think you’re supposed to, because you know… quite frankly, by the end of the day… we look 300% more crappy because we’ve really been through it.. by the end of an event.. Just a side note by the way guys about shoes… people ask me this all the time or for all-day weddings the key is not which shoe is perfect.. the key is having multiple shoes that brings me to my fifth point though… that your goal at a wedding, or any job is to play up to everyone. One of the most annoying things to me is when like Grandma is on the dance floor, and I’ve been photographing it for the past 15 minutes, and the guests come up and their like… ‘That’s the brides Grandma… did you photograph that yet? But the truth is you have to play to everyone. You have to be like ‘yes.. oh my gosh isn’t this amazing… Maybe not that totally campy and cheesy.. but those people… like we were saying about you know dressing up, like that’s your next client, that’s your mini interview. Especially with like bridal party and family members. They are going to remember how you were during those annoying family photos. During you know, when the whole entire bridal party is drunk. They will remember how you are, smile, play everyone, because they are all watching you, and they’re going to remember this when it’s time for them to hire a photographer. All right so that’s five wedding rules that you didn’t know about! They actually aren’t even wedding rules, they’re just kind of photography rules… professional rules. So much of what we do as photographers… and why we succeed, or why we don’t, have to do with how you’re perceived as a human being. So over the next nine weeks… we’re going to talk about things like.. how to find your first client. How to start a wedding photography business from scratch? Networking marketing… we’ve got tons… I’ve got tons of stuff for you, and lots of guest appearances.. so you’re not just hearing from me, you’re hearing from other photographers, and other genres outside of weddings… so I’m excited join me for the ride! Quite literally we’ll be walking through New York City, it’s gonna be a lot fun. Thanks for joining me on this 10-week marketing course here on AdoramaTV. Make sure you subscribe… hit the bell so you don’t miss a thing… don’t forget to leave comments. Tell me how these things are working for you… or aren’t working for you… and I will do my best to answer them, give you new suggestions, and really follow along this entire course… so leave a comment hold the hate cuz very frankly you’re somebody that I don’t know and you’re taking shots at me like it’s patron… ain’t trying to mess with your self-expression but I learned a lesson that’s dressing and obsessing about somebody else is no fun!